Manasseh Azure Awuni, a renowned investigative journalist, has challenged Ghanaian artists to focus on achieving global prominence rather than being local champions.
Mr. Azure stated in a recent post that he is surprised to learn that Nigerian artists are doing well on the international stage, but the same cannot be said for Ghanaian artists.
Ghanaian artists, he added, rely on Nigerians to be able to reach a global audience.
Read the rest of his statement here.
I was listening to BBC Sports on Saturday. The broadcast took place at the YFM studios in Kumasi, Ghana. It featured BBC journalists and their Ghanaian counterpart sports journalists, all of whom performed admirably.
Listening to George Addo Jnr, Nathaniel Attoh Citizen Attoh, and others made me proud. As the show neared its conclusion, the host inquired about the BBC journalists’ favorite afrobeat musicians. The host offered to assist them even though they had yet to name names.
He inquired if they were familiar with Wizkid. They agreed.
He then inquired as to whether or not they were familiar with Davido. They agreed. The host then changed to Ghana. He inquired if they were familiar with Shatta Wale. They declined. Sarkodie? They declined. Stonebwoy?
No. I was concerned that our three most well-known brands were unknown outside of Nigeria, despite claims to the contrary made on our airwaves by people claiming to know Nigerian artists.
Does this imply that Sarkodie, Stonbwoy, and Shatta Wale aren’t up to par? That is far from the case. It means that any performer has a global audience of over 7 billion people. So you don’t have to “f.ck Nigerians” if you fill a stadium in Ghana with a few thousand fans.
You’ll need Nigerians, the sub-most region’s populous English-speaking country, where you’ll get your biggest gigs outside of Ghana. Not a small stadium in Ghana, but the entire world is your stage.
Source: Modern Ghana
